Spalvalo Limited offers multilingual marketing consulting to international companies operating around the world. If you are planning to move your business abroad or start promoting products and services to a multilingual target audience, you will need the services of specialists.
Marketing consulting aimed at solving the marketing tasks, which developing company is facing. The development of marketing strategy, marketing planning, a plan for bringing a new product or service to the market – this is not a complete list of those issues that can be solved by attracting our marketing consulting specialists!
Marketing consulting goals
Defining the company's strategic goals and objectives
Improving the quality of organization management
Building effective business processes
Increase in sales of products and services
Proper positioning of the company in the market
Increasing market share
Reduce costs and losses at all levels
Functions of marketing consulting we offer:
Analytical — the study and analysis of the internal and external environment of the enterprise, market, consumer, product, service.
Production — organization of quality management and competitiveness of goods, services, development of new types of finished products (goods, services, technologies).
Sales — building and ensuring systematic work on the sale of goods or services, stimulating demand and sales, controlling pricing and pricing policy, optimizing logistics.
Communication — providing and controlling external (company-market-product-consumer) and internal (personnel) communications, searching for business partners, and so on.
Training – the most effective way to gain new knowledge and skills in a short time, to develop and practice existing skills.
What we do
Marketing analysis and market research
Spalvalo Limited conducts detailed comprehensive marketing research to help companies from all over the world enter new foreign markets with their brand or start a new business abroad. Working with local analytical agencies in the countries where marketing research is conducted ensures that the data is reliable in order to form the best business model and strategy for bringing the brand to the foreign market.
Marketing research has the following structure:
Market Overview
1. Market size
2. Major players in the market
3. Competing products/services are already on the market
4. The volume of exported and imported similar goods (direct competition or substitute goods). This data is available for a number of countries on request.
Features of the local target market
1. Consumers' preferences
2. Market entry barriers
3. Current product/service trends in the market
Analysis of similar products on the market
1. Characteristics of competitors ' products in the market
2. Competitor price analysis
3. Existing sales channels for similar products
4. Market overview of importers, distributors, retailers, manufacturers and suppliers of similar products.
Price analysis
1. Analysis of retail prices of competitors in various segments
2. Marginal analysis of similar products on the market
Multilingual online research
Multilingual online research is a must for companies planning to advertise or sell their products and services online to customers from different countries who speak foreign languages. Our multilingual team of internet analysts uses the latest latest online tools to research the strongest competitors online and determine the winning online marketing strategy.
Multilingual online research has the following structure:
Competitive product analysis
1. Characteristics of similar products in the TOP search engine
2. Price analysis of competitors ' products in the TOP search engine
3. Analysis of competitors ' sales channels
4. Report on the main importers, distributors, retailers, manufacturers and suppliers of similar products in the region of residence of the target audience.
Price analysis
1. Analysis of online prices of competitors in various segments
2. Analysis of competitors ' budget for online marketing
3. Marginal analysis of similar products online
SEO research
1. Website SEO audit
2. Analysis of industry keywords and phrases in the relevant language
Online competitor research
1. Analysis of the main competitors in the TOP search engine
2. Analysis of the competitor's keywords and phrases
3. Competitor traffic analysis
4. Analysis of competitor traffic channels
Multilingual marketing strategy
The right multilingual marketing strategy is an incredibly valuable asset in bringing your company to foreign markets. A good marketing strategy will help you:
1.Set the right direction for the company's development and budget allocation
2.Increase the return on investment in marketing
3.Avoid financial losses from investing in inefficient marketing channels
Spalvalo Limited will develop a marketing strategy to bring your brand to another country or a number of countries. We guarantee an individual approach and the selection of the best marketing channels to help maximize the return on your investment. The structure of the marketing strategy is as follows:
SWOT analysis:
SWOT analysis is one of the most effective methods for evaluating internal and external factors that affect the development of a company or project. High-quality SWOT analysis will help you assess the strengths and weaknesses of your company, find new opportunities and identify possible threats to the brand's entry into a new foreign market
Goals and objectives:
Based on the market research findings, Spalvalo Limited will identify at least three strategic goals for your business.
Product development and branding recommendations:
We will compile a list of recommendations for developing or adapting your product for a foreign target audience in several price niches. Our recommendations are based on consumers ' purchasing power, tastes, preferences, culture, and fashion trends.
Budget and Schedule:
Spalvalo Limited will create several budget options and deadlines for implementing your marketing strategy.
Forecasting the marketing budget, conversions, and sales
We use the latest digital technologies to predict what budget you will need, the level of conversions and the number of sales you should expect for each marketing channel.
Marketing plan:
The marketing plan includes marketing channels, tools and communication methods related to achieving the goals of the marketing strategy and PR strategy.
Multilingual brand strategy
Taking your brand abroad can be a risky and challenging project. A brand that is loved by millions of customers in your country can be perceived in a completely different way abroad due to the linguistic and cultural characteristics of the target audience. By giving the development of a multilingual brand strategy to native speakers, you significantly reduce the risk of errors when displaying the brand in another language or in another country. A multilingual brand strategy will allow your brand to adapt to countries with different cultures and languages, while maintaining the overall brand integrity. We develop brands that meet the tastes of your foreign target audience, reflecting the values and strengths of your company.
Developing a multilingual brand strategy includes:
Semantic analysis of the target audience
Understanding the range of real interests of your target audience is the key to a successful brand strategy. Our multilingual experts will analyze the search queries that your target audience uses in their language to find you online. Based on the data obtained, we will create a communication strategy with your chosen target audience.
Brand positioning
At this stage, we will answer the following questions: What makes your company different from others? Why should the consumer choose your offer over any other?
Marketing materials development strategy
We are experts in the development of attractive marketing materials of international level! Depending on your needs, we can develop:
1.Paper and electronic brochures about your company
2.Flyers with a description of your company's services
3.Product catalogs
4.Corporate videos about your company and products
Developing a messaging strategy
Developing a messaging strategy involves a plan for how to communicate your brand information to potential buyers. Even though your target audience will have a lot in common, different groups will have different needs and desires. We will help you create images, videos, text, and messages that are understandable and appealing to everyone.
Development of a multilingual brand, logo and slogan
Taking into account the culture and language, we will offer different brands, slogans and logos that are suitable for your target audience in the international market.
UX design consulting
Your website is your most important tool for brand promotion and development. This is where your audience learns who you are, what you do, and how you do it. Poly Digital Marketing provides advice on all the necessary aspects (from navigation and structure to the most important call to action) to make your website work for your brand.
Content Marketing strategy
The strength of a brand is determined by its reputation and visual effects. We build a strategy based on visual components (banners and videos), as well as informational content that turns the target audience into buyers.
Business strategy analysis
Every business should have clearly defined goals. By working together with you to identify your brand and achieve the desired results, we will help you develop a strategy that will help you achieve these goals.
Target audience Analysis
Based on our experience, brands with a well-defined target audience achieve the fastest growth. Poly Digital Marketing will help you determine the most suitable target audience for your product.