We create an audience around the brand that will talk about you and recommend your product to others
Content marketing starts a dialogue instead of imposing it. The company talks about itself and the product, and shares useful information. Therefore, customers begin to trust the brand and buy from it.
What we do
We think over the promotion strategy
We create content that solves business problems.
Creating competent content
We write feature articles on the website, external sites, and corporate blog.
We make photos and illustrations
For articles, presentations, e-books, and other types of content.
We make up the materials on the site
Fast, accurate, and user-friendly.
Services include:
The site and its competitive environment are analyzed, and the most priority channels of communication with consumers are determined.
The target audience of a commercial website (brand, company) is studied to identify the true intentions of consumers (search for the intent).
An extensive semantics is being developed that fully takes into account the needs of customers and buyers (taking into account voice search).
Effective formats and channels for content promotion are selected, terms and platforms for content publication are determined.
Relevant content is created (original texts, expert content, author's copywriting, infographics, tables, diagrams, videos).
Landing pages are generated for traffic from search engines and other promotion channels; landing pages contain ready-made content designed to convert website visitors into real customers and customers.
The results of the content marketing strategy are monitored, monthly reports on the results achieved and corrective actions are formed.
You need content strategy if:
Texts on the site do not
reflect the advantages
They don't know about you and
don't talk about you, or they do
but not everyone does
You want to attract traffic
and get to the TOP
You want to evoke the right
brand associations
Benefits of content marketing from Spalvalo:
Target audience coverage - due to the semantic uniqueness of the content for users, it attracts the attention of a wide target audience and unobtrusively advertises the brand.
Attention of customers - high-quality content answers corporate customers' questions and helps solve problems, which is why users value expert content so much and trust those who create it.
New customers - promising content marketing helps attract new customers who have not yet used new products and services, but who have developed an interest in innovative offers.
The growth of repeat orders and sales - useful content has a significant potential for returning former customers and customers; interesting materials are repeatedly reposted on social networks and on the pages of private Internet sites, which contributes to broad brand awareness and the formation of a favorable Internet image.
Motivation and incentives for action - well-designed content reflects the deep (subconscious) needs of customers, which affects the growth of site conversion and the degree of satisfaction of the target audience.
Tariffs:
BRAND-MEDIA FOR BUSINESS
Brand media is a full-fledged
marketing channel.
Top niche authors create content, and
marketers are engaged in distribution.
CONTENT MARKETING STRATEGY
is created on the basis of studying your
market and business, analyzing the activity
of your competitors on the Internet: their
promotion strategies, their traffic channels,
and their content. You will get answers to
the most important questions.
BLOGGING FOR BUSINESS
The business gets its own voice and
broadcasts its position through the
blog. This creates a strong
association with your brand.
SITE CONTENT
Everyone writes texts for websites, and we
write for people.
High-quality and interesting texts of the site
motivate people to make purchases and
order services from the seller who was able
to present the information in the most
attractive form.
COMMERCIAL PROPOSAL
We focus on what is important to your
customer and create personalized, specific
and memorable offers.